The International Coffee and Chocolate Exhibition, which is the largest coffee and chocolate exhibition in the Middle East and accredited by the Association of Coffee Professionals (SCA), recognized by the UFI as an international exhibition according to international standards and standards, was attended by 5 days at the Riyadh International Center With the participation of more than 300 local and international destinations for more than 40 countries from around the world.

Among its activities were the International Coffee Conference, the Saudi Barista Competition.

Saudi Franchise Expo is targeting one of the Kingdom of Saudi Arabia 2030 Vision objectives which is developing the non-oil businesses sectors. The exhibition, also open doors to local brands looking into franchising regionally and internationally, providing the right consultancies and educational programs to support aspiring business owners.